ATBC Tourism website
Creative Direction + Graphic Design: Trapeze Communications Inc.
Charged with implementing the new CMS for Aboriginal Tourism Association of BC's new website, I led E-Cubed's team in addressing the fundamental user interaction and experience.
The basis of this experience was a relatively simple user flow that began with the user selecting an option based on a user's predilection (Art + Culture Connoisseur; Authentic Adventure Seeker; Nature + Beauty with a twist) which had been formulated during market research and development at an earlier stage.
3 other points of entry are offered as well: search, events, and region. A user would find a sepcific experience suited to them in as few as 2 clicks.
Additionally the Sitecore CMS would enable other capabilities, such as tailoring displays based on the visitor's path through the site based on path and activity tracking and performing logic using this data to highlight specific information that they might find valuable.
These wireframes describe the major component parts of the pages, and finally how it all began to manifest as the designers at Trapeze took over.